Privacy Policy

Last updated: January 2026

PureSets TV ("we", "us", "our") operates the website puresets.tv, an independent affiliate review site covering the top 20 betting sites in the UK. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This website is intended for users aged 18 and over. Please gamble responsibly.

1. Information We Collect

We may collect the following types of information:

• Contact details – such as your name and email address, if you contact us or subscribe to updates.
• Technical data – including your IP address, browser type, device type, and operating system.
• Cookie data – identifiers stored on your device via cookies and similar technologies (see Section 3).
• Usage data – pages visited, time spent on site, referral sources, and links clicked.

2. How We Use Information

We use the information we collect to:

• Analytics – understand how visitors use our site and measure performance.
• Affiliate tracking – attribute clicks and sign-ups to partner betting operators so we can receive commission (this is how our site is funded).
• Site improvement – optimise content, fix technical issues, and improve user experience.
• Communication – respond to enquiries you send to us.

Our lawful bases for processing are consent (for non-essential cookies and marketing), legitimate interests (analytics and affiliate operations), and performance of a task at your request (responding to enquiries).

3. Cookie Policy

We use the following categories of cookies:

• Strictly necessary cookies – required for the site to function correctly.
• Analytics cookies – help us measure traffic and usage patterns (e.g., Google Analytics).
• Affiliate/tracking cookies – set when you click outbound links to betting operators, enabling commission attribution.
• Functional cookies – remember your preferences, such as cookie consent choices.

Opt-out options: Non-essential cookies are only set with your consent. You can withdraw or change consent at any time via our cookie banner/settings tool. You can also block or delete cookies through your browser settings, and opt out of Google Analytics via Google's opt-out tool. Blocking cookies may affect site functionality.

4. Third-Party Links

Our site contains links to third-party casinos, bookmakers, and affiliate partners. When you click these links, you leave puresets.tv and become subject to the privacy policies of those third parties. We do not control, and are not responsible for, the privacy practices, content, or data handling of any third-party website. We encourage you to read their privacy policies before providing any personal information or registering an account.

5. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you;
• Rectify inaccurate or incomplete data;
• Request erasure of your data ("right to be forgotten");
• Restrict or object to processing of your data;
• Data portability – receive your data in a structured, commonly used format;
• Withdraw consent at any time (without affecting prior lawful processing);
• Not be subject to solely automated decision-making with significant effect.

To exercise any of these rights, contact us at privacy@puresets.tv. We will respond within one month. If you are unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

6. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy:

• Analytics and usage data – up to 26 months;
• Contact correspondence – up to 12 months after resolution of your enquiry;
• Cookie data – in line with each cookie's stated expiry period.

After these periods, data is securely deleted or anonymised. We may retain data longer where required by law or to establish, exercise, or defend legal claims.

7. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

• Email: privacy@puresets.tv
• Website: puresets.tv

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.